Business

Think about your culture. How did it originate? What were the traditions, values and rhythms that make up your culture? For me, it was going to church, after-church fish fries, hand-clapping, foot-stomping, heart-transforming music that stayed in your soul. I’m churchy. My family often brings up scripture in our conversations. Our jokes come from the…

https://www.youtube.com/watch?v=V74AxCqOTvg Watch this video to see how one person’s passionate, inspired action can inspire others to move. Stories are powerful enough to change lives and build movements. A child’s confidence reimagined through speech therapy, a woman’s stamina returned because of her new self-care routine, a healthcare provider who can finally breathe because of a new…

I am a woman who lives a full, overflowing life. My days begin early. I sneak in a few moments of silence before my home begins to rumble with the beautiful chaos of five growing humans who require meals and instructions and hugs. I began to pursue entrepreneurship over eleven years ago so I could…

When you think of branding, what comes to mind? A logo? Certain colors? A memorable tagline? While these elements are a part of it, branding is so much more than just visuals—it’s the heart and soul of your business. It is how your business shows up in the world. It’s how customers feel when they…

When it comes to storytelling, Nora Jacques, founder and CEO of Ethos Interactive, carried it with her from childhood. Her mother trusted Nora to the book aisle back when grocery stores were safe, for hours while she shopped. She got lost in stories from across cultures and paradigms that illuminated her mind. Then, not long…

What if you could boost your visibility to the people who are searching for you the most? Well, actually you can - with three major types of SEO. If you want to receive unpaid traffic from Google and other major search engines, you must attack SEO from various angles. Certain types of SEO are implemented…

By Nora Jacques From the time you make the sale to the time you deliver what you promised, you have the opportunity to capture your knowledge, package it and leverage that expertise as content you can use to grow your business.  You started your business to solve a problem. Your customers come to you for…

What’s the best way to captivate your target audience and cultivate a wellspring of revenue, in the most informed generation in decades? Content marketing.  You want to capture your customers’ attention, yet you don’t want to come off as too salesy. You want to build community around your brand but you need strategy. Well, content…