Finding Your Why in the Chaos When life and business overwhelm me, I return to why. Why did I start this business? Why did I choose this work? How did I get here? For many of us, our businesses emerged from purpose. We saw a need in society and wanted...
The Art of Storytelling to Infuse Passion Within You and Your Customers
I keep a tight schedule. Mondays are my money and management days. Tuesdays through Thursdays are my client focus days. Fridays are my creative planning, visioning and building days. In between, I am cooking, cleaning and caring for my family. It can be easy to fall into the trap of...
Why We Do What We Do: Our Approach to Transformative Storytelling
At CultureVate, we’ve always believed that storytelling isn’t just a marketing tool — it’s a spiritual, tangible force that moves communities, shapes culture, and opens the door to transformation. As we step boldly into our rebrand, we’re not leaving storytelling behind. We’re elevating it. We’re expanding it. We’re using it...
Building Brand Presence Starts Within: Why Strategy, Story, and Community Matter
When I launched my first business, we did incredible work for our clients. But the truth is, the business itself wasn’t built well. It was born during the 2008 recession, and our focus wasn’t on strategy or operations — it was on survival. We were busy raising a family. Busy...